Guide to Google Penguin 4 Update

With Google Penguin updates any website that violates Google’s webmaster guidelines will have their searching engine rankings lowered. This guidelines will seek to penalize websites that use techniques which are manipulative so that they can achieve high rankings in search engine results pages. In here websites that have good and great content will receive recognition over those websites that have no value to give to their visitors. In other words, doorway pages or web pages that are created only to send its visitors to a different page by repeating unrelated phrases to manipulate the relevance or prominence of resources are penalized.

Penguin 4 however was released for all countries and languages at the same time. This means that all websites will consistently experience the same impact independent of their location. Penguin 4 guidelines are the same but then they are now applied real-time. This implies that any page’s ranking may change each time google updates the information about this page and about pages linking to it. It will then be faster for you to notice how your positive or negative actions affects your search engine rankings in the results pages. Supposing that you website is penalized but your webmaster does a good job in improving and removes harmful links, then this real-time algorithm will help you recover your website from Google penalty faster.

Also, unlike the previous updates, this new version has made google algorithm become part of its core algorithm and not a separate filter anymore.

Simply put, the algorithm is now focused on the toxic links on specific pages rather than on the whole website.

This latest update will greatly affect the work of an SEO specialist because the micro penalties imposed will be more difficult to track and this means that it is important to audit all important subdomians and specific pages of your website on a regular basis.

There will also be no notification that will be given if your website is penalized. There will just be indications or signs that you were penalized like a sharp drop in organic traffic or declines positions from some or all of your keywords, including the branded ones.

But since you can see the results of your action quickly, it will also be quicker to recover from this status.

You position in the SERPs should be constantly monitored, in other words. If you want to keep informed, then you need to set up regular email alerts on position changes.

It is essential that all your backlinks are clean and healthy and you should regularly audit your backlinks for your entire website because the new Penguin takes a granular approach already. All important subdomains and subdivsion of your website should not be audited for back links. If your website has different language version, then it is essential that each of these versions are audited.

Source: https://tamarhela.com/2016/11/21/can-seo-help-you-sell-more-books/

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